In a three-part series on social and online media data’s unique contribution to supporting litigants’ cases, we focus on three application areas: deceptive advertising, intellectual property, and defamation.

These short videos cover the following topics:

  • What social media data is and how it can be useful in litigation context
  • Voluble’s expertise at the intersection of social media analytics and legal matters
  • How social media data can fit into the litigation process
  • Examples and case studies that demonstrate the use of social media analytics to support cases
  • Legal precedents related to the use of social media evidence
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    Part 1: Deceptive Advertising

    In the first video, Erich Schaeffer, Chief Operating Officer of Voluble Insights, walks viewers through a case study and explains issues related to deceptive advertising and Voluble’s approach to producing litigation-ready evidence.

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    Part 2: Intellectual Property

    In the second video, Erich Schaeffer continues to explain how Voluble turns social media data into compelling evidence for IP litigation, with a focus on Likelihood of Confusion factors. Numerous court precedents are presented to demonstrate the admissibility of social media data and underscore the importance of robust methodology and attention to detail.

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    Part 3: Defamation

    In the third video, Abby Pfeiffer, Senior Project Manager at Voluble Insights, provides an overview of the use of social media in defamation lawsuits. Concrete examples are used to demonstrate how social media can be a powerful tool in quantifying the spread, impact, and harm of defamatory statements.

Related Topics

Available below is a series of additional videos, which cover other key topics related to social media use in commercial litigation. They include practical advice on how to get the most out of this rich body of consumer commentary and offer an overview into major trends and opportunities within the space.

  • Surveys vs. Social Media

    McKenzie Bezic, Senior Project Manager, provides an overview of social media and survey research and discusses the unique advantages of each method as a means of measuring consumer perception in matters related to commercial litigation.

  • Integrating Online Media into your Case Strategy

    Dave Heller, Principal, provides practical tips and strategies for harnessing the power of online media to uncover consumer insights in commercial litigation.

  • The Power of Quantitative Social Media Analysis

    Dave Heller, Principal, shares some best practices for quantitative analysis of social media for use in commercial litigation.

  • Social Media as a Signal and a Driver of Real-World Events

    Evan Taylor, Consultant, explores how social media acts as both a signal and a driver of real-world activities and illustrates the crucial role social media data can play in generating litigation-ready evidence.

  • The Online Media Landscape

    Dave Heller, Principal, provides an overview of the online media landscape and some practical advice for how to incorporate this information into your next case.