About Voluble

Voluble was founded by a team of experienced litigation consultants to provide analyses of online consumer conversations designed specifically to withstand the rigors of complex commercial litigation.

Voluble is composed of a dedicated and diverse team of litigation specialists. Our distinctive group brings together academic and professional expertise from the legal, business, and computer science sectors. We have teams dedicated to researching the admissibility of social media, legal precedents, and the development of innovative technology to ensure our work is always accurate and completed efficiently.

We launched Voluble because our team identified the enormous potential benefit from creating litigation-ready evidence from the vast sea of consumer posts relating to consumer products, the companies that produce and sell them, and the purchase decisions involving them. We saw that traditional social media analytic providers had neither expertise related to the often-nuanced issues of litigation, nor the ability to produce robust analyses to meet evidentiary standards for litigation.

Our team’s first-hand experience includes cases involving secondary meaning, likelihood of confusion and dilution, fame, genericide, lost sales, deceptive advertising, market definition, and anti-competitive behavior.

We provide law firms and expert witnesses with analyses and insights based on online consumer conversations across a comprehensive and customizable array of digital platforms – transforming vast amounts of web-based chatter into relevant and reliable data for experts.

Our approach yields data that may be used as both quantitative evidence and anecdotal commentary that can supplement – either supporting or refuting – survey and other types of consumer-oriented evidence.

Consumers’ actual comments regarding the marketplace issues of interest in the relevant timeframe of the case are captured as they occur naturally. Posts identified through our process often make excellent trial exhibits that help bring the evidence alive so the jury can better understand how the actions at issue were understood and acted upon by consumers in the relevant time period.

Click on any of these legal issues for sample posts

Could you make a more exact copy of the XXXXX? Hacks.

These shoes look and feel just like XXXX's...but without the XXXX price tag.

As for the XXXXXX, they are certainly a YYYYYY clone, right down to the color options.

Emmy thinks she has an XXXX doll but really it's the knockoff.

Maybe XXXXX is a ‘division’ of YYY and they want the high-end and lower end markets. Makes sense to me.

All good on the knockoff front - people compliment me on my xxXX.

I'm really glad that we didn't end up paying more for XXXXXXX because these were just perfect.

I bought these shoes because they looked like the more expensive XXXXXXXX.

Just got a pet XXXXXXXX and it's the bomb. I was going to buy a YY but this works great for half the price.

Not a bad replica…… Definitely not the quality of XXXXXXXX, but for the price, it’s not bad at all.

Quality is not as good as a XXXXXX and there wasn't a cap inside… but I used an old XXXXXXXX sticker for status.

Pretty funny how every time my knockoff overheats, people nod their heads and blame XXXXXXX.

Just bought the new XXXXXXXXX phone for the camera tech. Life changing!

I previously had a pair of XXXXXXXX, but returned them because the connection was awful. These are the first i've tried with no problems at all.

XXXXXXXX - I bought it because I can see the screen clearly when outside. But it's not cheap 🙁 #amwriting

I never could get even three hours of continuous use out of them, when they promise 10 hours. Each flight i took, they died.

It said it was natural… turns out the only natural part was the label.

So a XXXXXXX only costs $20 UPFRONT, but they never mention you have to keep paying $10 a month if you to actually play it! #Played

Should I get a XXXXXXX or a XXXXYY? Decisions, decisions.

I've been waiting for the price to drop on the XXXXXX, but then I found the YYYYY. Does exactly the same thing and at great price!

I’ve been shopping for XXXXX, but every store I go into only has obscenely overpriced XXXX can’t cave someone help.