The Voluble team is a dedicated and skilled group of professionals. We bring together academic and professional expertise from the legal, business, and IT sectors. We have dedicated significant resources to examining the legal precedents regarding the admissibility and use of social media evidence. We have also applied our collective expertise to the development of innovative technology to ensure our work is both efficient and accurate.
We launched Voluble because our team identified the enormous potential impact that could be derived from creating litigation-ready evidence from the vast sea of social media postings relating to consumer products, the companies that produce and sell them, and purchase decisions involving them. We had seen that traditional social media analytic firms had neither expertise related to the often-nuanced issues of litigation nor the ability to produce robust analyses to meet evidentiary standards of litigation.
Our team’s first-hand experience includes participating in cases involving secondary meaning, likelihood of confusion and dilution, fame, genericide, lost sales, deceptive advertising, market definition and anti-competitive behavior.
We provide both law firms and expert witnesses with analyses and insights based on online consumer conversations across a comprehensive and customizable array of social media platforms – transforming vast amounts of unstructured social media chatter into relevant and reliable data for experts.
Our approach can be used to produce both quantitative evidence and anecdotal commentary that can stand alone or supplement other types of evidence such as surveys. We can search for social media evidence to either support or refute the conclusions of survey and other types of consumer-oriented evidence. Similarly, we can analyze social media data looking to provide support to either the plaintiff or defendant in a case.
Through social media, consumers’ actual comments regarding the marketplace issues of interest in the relevant timeframe are captured as they occur naturally. Posts identified through our analysis often make excellent trial exhibits that help bring the evidence alive so the judge, jury and opposing party can better understand how the actions at issue were understood and acted upon by consumers in the relevant time period.
Click on any of these legal issues for sample posts
- Secondary Meaning
- Likelihood of Confusion
- Lost Sales
- Reasons for Purchase
- Deceptive Advertising
Could you make a more exact copy of the XXXXXX? Hacks.
These shoes look and feel just like XXXX's...but without the XXXX price tag.
As for the XXXXXX, they are certainly a YYYYYY clone, right down to the color options.
Emmy thinks she has an XXXX doll but really it's the knockoff.
Maybe XXXXX is a ‘division’ of YYY and they want the high-end and lower end markets. Makes sense to me.
All good on the knockoff front - people compliment me on my xxXX.
I'm really glad that we didn't end up paying more for XXXXXXX because these were just perfect.
I bought these shoes because they looked like the more expensive XXXXXXXX.
Just got a pet XXXXXXXX and it's the bomb. I was going to buy a YY but this works great for half the price.
Not a bad replica…… Definitely not the quality of XXXXXXXX, but for the price, it’s not bad at all.
Quality is not as good as a XXXXXX and there wasn't a cap inside… but I used an old XXXXXXXX sticker for status.
Pretty funny how every time my knockoff overheats, people nod their heads and blame XXXXXXX.
Just bought the new XXXXXXXXX phone for the camera tech. Life changing!
I previously had a pair of XXXXXXXX, but returned them because the connection was awful. These are the first i've tried with no problems at all.
XXXXXXXX - I bought it because I can see the screen clearly when outside. But it's not cheap 🙁 #amwriting
I never could get even three hours of continuous use out of them, when they promise 10 hours. Each flight i took, they died.
It said it was natural… turns out the only natural part was the label.
So a XXXXXXX only costs $20 UPFRONT, but they never mention you have to keep paying $10 a month if you to actually play it! #Played
Should I get a XXXXXXX or a XXXXYY? Decisions, decisions.
I've been waiting for the price to drop on the XXXXXX, but then I found the YYYYY. Does exactly the same thing and at great price!
I’ve been shopping for XXXXX, but every store I go into only has obscenely overpriced XXXX can’t cave someone help.